As I read Rob Walker's article "How to Trick People into Saving Money" in the May, 2017 issue of The Atlantic magazine, I drew a connection to behavioral economist Daniel Eckert's thoughts about saving money and how it relates to saving the environment. Walker writes, "Americans difficulty saving, Daniel Eckert* told me recently, is a textbook example of how brains wired to reckon with short-term threats and opportunities struggle to think about long-term consequences -- and struggle even harder to take current action to stave off future disaster."
Perhaps that is where the solution to slowing down climate change lies, tricking people into saving the environment.
*Footnote: Walker's article covers how Walmart is marketing a Moneycard type app to get their customers who don't normally save, to stash away money. Eckert oversees Walmart's financial service businesses.
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